Case Studies
The projects below represent the work I return to again and again: high-stakes, high-complexity systems where user needs, business priorities, and organizational realities collide.
In each case, I played a leadership role—partnering across disciplines to untangle legacy processes, align stakeholders, and deliver services that work in the real world. These case studies focus on long-term impact and decision-making over time, rather than isolated features or artifacts.
Selected supporting materials—including research readouts, frameworks, and content systems—are available in the Work Samples section (password required—please reach out if you’re interested in accessing this section).
Walgreens: Generative Engine Optimization (GEO)
USAID: Transforming Partner Relationships
USAA: Design Research and System Mapping for Operational Communications
Dell Technologies: Content Design & Message Testing for Thought Leadership
Acorn TV: Cross-Platform CX Strategy and Measurement Framework