Case Studies
Below you’ll find a few of the projects I’m most proud of. I played a leadership role in each of these efforts, wearing a variety of hats to shepherd them from early concepts through execution.
Detailed artifacts including research readouts, personas, and other deliverables are available in the Work Samples section (password required—email me and I’ll send it your way!).
Walgreens: Generative Engine Optimization (GEO)
USAID: Transforming Partner Relationships
USAA: Design Research and System Mapping for Operational Communications
Dell Technologies: Content Design & Message Testing for Thought Leadership
Acorn TV: Cross-Platform CX Strategy and Measurement Framework